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j66 + Co

A Digital Product Development
Strategy Consultancy

Brad Franklin
Founder & Managing Director

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j66 + Co's six step process to Campaign and Product idea development

1. Spot changing social behavior.

2. Position in front of this identified changing social behavior.

3. Create a distinct branding image and message.

4. Position product accordingly to target the desired demographic.

5. Design a strategy to creatively harness the Mobile app and Internet ecosystem, the merging of physical and digital worlds, to break through the noise, achieve objectives.

6. Promote . Market . Deliver

Yogifusion.co
A fusion of yoga with an
upbeat dance influence

Yogifusion meetup image
Yogifusion meetup image

Points co
A mobile wallet, loyalty rewards app + Instagram campaign solution

Pointsco image 1
Pointsco image 2

j66 + Co's six step process to Campaign and Product idea development

1. Spot changing social behavior.

2. Position in front of this identified changing social behavior.

3. Create a distinct branding image and message.

4. Position product accordingly to target the desired demographic.

5. Design a strategy to creatively harness the Mobile app and Internet ecosystem, the merging of physical and digital worlds, to break through the noise, achieve objectives.

6. Promote . Market . Deliver

Done yt
A new Athleisure concept
income stream has arrived

Done +
The Ambassador Card . Done +
Done + The Idea

Jaclyn Love Yogi
(Prototype)
Take class with an Ambassador

Jaclynloveyogi image 1
Jaclynloveyogi image 2

About
Brad Franklin
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Brad Franklin
Apple WWDC 2007

Brad Franklin’s internet background began as a Flash web designer / developer in early 2000. Brad’s interest leaned towards product development and the financial market, spotting trends before they developed into the public market.
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Brad attended Apple’s World Wide Developers Conference in 2007. This limited attendance three day conference was the first Apple World Wide Developers Conference to introduce the original iPhone and development SDK to create mobile apps and harness what was to become the current Apple ecosystem.
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Picking up on the vast potential of mobile technologies, watching companies such as Qualcomm and others who were showing the unlimited possibilities of the
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internet, specifically as it related to mobile, he saw the incredible potential of the iPhone and the platform ecosystem that has become the internet as we know it today.
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Financial consulting in the mobile technology sector 2005 – 2012, Brad excelled in the public stock market trading his own portfolio, making contacts with individuals within the web startup space as well as the publicly traded investment community.
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Making a decision to explore his own ideas in product development, Brad is Founder and Managing Director of j66 + Co, A Digital Product Development Strategy Consultancy.

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